Creating story-driven worlds for brands, publishing, and entertainment through hand-painted acrylic gouache.

About
Becka Lee Gruber

Becka Lee Gruber is an illustrator and creative strategist based in the Appalachian Mountains.

With a background in entertainment, branding, and creative direction, she co-founded Get Em Tiger in 2012, developing visual storytelling across publishing, hospitality, entertainment, and consumer brands.

Her work blends illustration, typography, and narrative into immersive visual worlds rooted in story, texture, and emotional clarity.

With working spanning emerging brands through Fortune 50 organizations, with projects supporting brands including Disney, Lucasfilm, Warner Bros., and Nickelodeon.

Illustration-led brand worlds where story, typography, packaging, and identity work together.

Outside the studio, she plays jazz piano and spends time in the garden, usually with her husband and wire fox terrier close by.

Every project begins with the story it needs to tell. From there, I develop a visual language through illustration, composition, typography, symbolism, and material choices. Whether the outcome is a book, a collectible object, packaging, or a brand experience, my goal is to create work that feels like it belongs to a larger world.

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How the Work Comes Together

Phase One: Picking a creative direction. Digitally or traditionally, I sketch to block in composition, pressure-testing the idea, and making sure the key elements are doing their job before anything moves forward.

Phase One: Picking a creative direction. Digitally or traditionally, I sketch to block in composition, pressure-testing the idea, and making sure the key elements are doing their job before anything moves forward.

Phase Two: Color. Testing contrast and overall feel before committing to anything final. This is also where collaboration really happens— building the direction together while it’s still flexible.

Phase Two: Color. Testing contrast and overall feel before committing to anything final. This is also where collaboration really happens— building the direction together while it’s still flexible.

Phase Three: Once everything’s approved, I move into production of the final painting. I’ll either build it as one cohesive piece or construct it in layers for flexibility later. If you need assets prepped for animation, let me know.

Phase Three: Once everything’s approved, I move into production of the final painting. I’ll either build it as one cohesive piece or construct it in layers for flexibility later. If you need assets prepped for animation, let me know.

Final Phase: If traditionally painted, I scan at 600+ DPI, meticulously clean up digitally to preserve texture and brush strokes, and then a flat or layered file can be delivered.

Final Phase: If traditionally painted, I scan at 600+ DPI, meticulously clean up digitally to preserve texture and brush strokes, and then a flat or layered file can be delivered.

  • "Becka has a rare ability to take something abstract and give it structure without losing its soul. She doesn’t just make things look good—she makes them make sense."

    — Project Manager at an agency in Jacksonville

  • "Creative, reliable, and genuinely inspiring to work with."

    — Fractured CMO based in Portland

  • "Working with Becka felt like having a true partner in the process. She listens deeply, pushes where it matters, and delivers work that feels considered from every angle."

    — Boutique Owner in Fredericksburg

  • "She has a way of turning loose ideas into something fully formed—clear, cohesive, that lands. It changes how you see your own work."

    – Art Director at a Shirt company with a Cult Following

  • "I think she knows and remembers more than the people that work in-house here. So thankful for her contribution to out team."

    - Creative Director at Fashion House based in NYC

  • "She won't just illustrate it. She'll imagine the entire world it belongs in."

    -Art Director at a international agency in NYC